(Hero: IG @darkfem.aesthetic)
There has been a notable shift in the art world in recent years. With the rise of social media platforms like Instagram, there is a surge of demand for visually appealing and aesthetic art. But what is behind this trend? Why are people turning to art that is aesthetically pleasing, and what social undercurrents are driving this rise in demand? In this post, we’ll explore the phenomenon of aesthetic art on Instagram and dive into the underlying motivations behind it.
(IG @lynndarakos)
One of the most significant reasons for the rise of aesthetic art on Instagram is that people want some fun, but in a relatable way.
In the midst of an uncertain world full of chaos and distraction, there is a deep urge to connect with something stable and familiar. Aesthetic art offers a sense of comfort and a feeling of being able to retreat to a warm and safe place. It provides a sense of control in a world where so much feels uncontrollable. People enjoy the predictability of aesthetically pleasing art and the peace it provides.
In my opinion the major driving force behind the appeal of aesthetic art on Instagram is a desire for escapism. As we navigate our busy lives, we crave respite from the hustle and bustle. Aesthetic art provides that escape, allowing us to disengage from the mundane and immerse ourselves in a beautiful, fantastical world. By scrolling through our Instagram feeds and discovering new and exciting artwork by talented artists, we can momentarily detach from our stresses and worries and find refuge in the beauty of imagery.
Other than that, popular art very often comes with affirmations. Clearly there is a growing awareness of the importance of mental health, self-care, and mindfulness. In a world where stress and anxiety seem to be ever-present, people are waking up to the need to prioritize mental health and find ways to disconnect and recharge. Aesthetic art offers a form of meditation, a way to slow down and take deep breaths. It allows us to create moments of sweet solitude in a chaotic world and find some much-needed serenity.
But let’s not forget that at the most basic level, the appeal of aesthetic art on Instagram can also be traced back to the inherent human love of beauty and art. Human beings have always had a deep admiration for beauty, and art is one of the most powerful forms of beauty. By seeking out aesthetic art on Instagram, people are tapping into this primal urge to find beauty in the world. Whether it is through bold, bright colors or subtle, elegant lines, there is something about aesthetic art that speaks to us on a visceral level.
The surge of aesthetic art on Instagram has been a fascinating phenomenon to watch unfold. From the need for security and reliability to the desire for escapism, the demand for aesthetically pleasing artwork can be linked back to our innate love for beauty and art. Whether you are a fan of aesthetic art or not, it is clear that this trend is here to stay and that there is something captivating and alluring about the way it speaks to our souls. By taking some time to scroll through your Instagram feed and enjoy the beautiful artwork that artists have created, you can connect with a deep-seated part of yourself and find some much-needed respite from the chaos of everyday life.
